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Thank you for
your interest in Re-35.
Some good news:
The feedback to Re-35 has truly been overwhelming. It seems Re-35 really addresses a need and people worldwide can¡¯t seem to wait to get their hands on our "product".
The bad news:
Some things are too good to be true!
Re-35 does not really exist. We (the design company Rogge & Pott) created Re-35 as an exercise in identity-design. We invented the "product" because it was something, that we had wished for for a long time (as many others).
We launched the website and sent out "press releases" on April first - thinking, that the date would make clear, that Re35 is just wishful thinking - a classic April Fools Prank!
A lot of people didn¡¯t hear about Re-35 until after April first, so we added this disclaimer
However:
All this attention Re35 ist getting might actually be good for something. It proves, that there is a gigantic community of photographers with analog equipment out there that is desperately waiting for a product like this to come along- and we are
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2011-05-31 21:23:26
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